The Core Model: One Program, Every Member
The Core Benefit
Every NCA member can use the Pure Glow Assurance name, messaging, and materials to show customers and consumers that they’re part of an industry-wide commitment to candle safety -at no additional cost, as a benefit of membership.
Framework
Rather than a single directory that only works for one member type, Pure Glow Assurance is framed around three ways to participate matched to how each type of business reaches its customers.
|
Member Type |
Their Role |
How They Use Pure Glow Assurance |
|
Regular Members |
Manufacturers, marketers & distributors |
List their brand(s) and product lines in the directory. Use the logo on packaging and sites. Send ready-made press releases and social content directly to consumers. |
|
Associate Members |
Suppliers of fragrance, wax, wick, packaging & equipment |
List their company and the materials/services they supply in the directory. Use approved messaging in B2B marketing to manufacturer customers. |
|
Affiliate Members |
Retailers & related organizations |
List their storefront(s) or shop in the directory so consumers can find where to buy Pure Glow Assurance brands. Use consumer-facing messaging in-store, online, and on social. |
Regular Members
Your Brand. Verified by NCA. Trusted by Consumers
Your company manufactures, market, and distribute the candles folks bring into their homes. The Pure Glow Assurance directory is where that work gets seen.
What This Means for You
- Your brand and product lines listed in a consumer-searchable directory.
- Free use of the Pure Glow Assurance logo on packaging, your website, and marketing.
- A press release template with NCA leadership quotes – ready to send to your own media contacts.
- Sample social posts you can use as-is to show customers you’re part of a national safety initiative.
This is included in your NCA membership. There’s nothing extra to buy and nothing extra to build, just your listing to complete.
How to Get Started
- Log in to your member profile at candles.org.
- Add your brand(s), product lines, product descriptions, website/point-of-purchase links, and logo.
- Follow the step-by-step guide: “How to Update Your NCA Pure Glow Assurance Member Listing.”
- Download your resource kit: logo, messaging guide, press release template, and social posts.
Keep your listing current as your product lines change – the directory is only as useful to consumers as the information members keep up to date.
Why It Matters
Consumers increasingly research what they buy before they buy it. A complete, accurate listing means they find your brand – with your product lines, your website, and your story – right when they’re looking for a candle they can trust.
Call to Action
[Update My Listing] [Download My Resource Kit]
Associate Members
The Safety Story Starts With You. List It.
The Pure Glow Assurance directory gives you a place to show manufacturers and consumers alike that you’re part of that commitment.
What This Means for You
- A listing in the Pure Glow Assurance directory identifying your company and the materials or services you supply.
- Free use of Pure Glow Assurance messaging in your own marketing to manufacturer and distributor customers.
- A one-page “How Associate Members Can Participate” fact sheet you can share in your own newsletters or at trade shows.
- Approved boilerplate language to drop into your marketing materials — no drafting required.
- A press release template you can adapt for trade press, highlighting your role in supporting industry-wide safety standards.
Your listing works a little differently than a finished-candle brand’s: it’s built to showcase your company and what you supply, giving manufacturers and consumers visibility into the safety commitment behind the materials, not just the final product.
How to Get Started
- Log in to your member profile at candles.org and add your company’s directory listing.
- Download the Associate Member fact sheet and boilerplate
- Add the approved language to your website, sales materials, or trade show collateral.
- Let your sales team know: being part of Pure Glow Assurance is a talking point with every manufacturer customer.
Why It Matters
Manufacturers and distributors are marketing their own Pure Glow Assurance participation to consumers. Being able to say “we support the materials behind it” gives your team a relevant, ongoing talking point with every manufacturer customer.
Call to Action
[Download the Associate Member Fact Sheet] [Get the Boilerplate Language]
Affiliate Members
You’re the Last Mile to the Consumer. List It.
Retailers are the businesses candle-loving consumers actually walk into or shop with. The Pure Glow Assurance directory gives your storefront a place to be found and a ready-made way to tell customers what’s already true and NCA supports you: the brands you carry meet industry safety and quality standards.
What This Means for You
- A listing in the Pure Glow Assurance directory so consumers can find your storefront or shop.
- Access to consumer-facing Pure Glow Assurance messaging you can use in-store, in email, and on social.
- A simple list of which brands you carry are already listed in the directory, so you can promote them by name.
- Sample social posts, reworded for retailers, to highlight your involvement in a national safety initiative.
Your listing is built around where and how consumers can shop with you, rather than a manufacturer’s product lines – giving your customers one more reason to trust what’s on your shelves, using messaging that’s already built for you.
How to Get Started
- Log in to your member profile at candles.org and add your store or shop to the directory.
- Request your current “Brands in the Directory” list from NCA staff. Should we police or no?
- Download the retailer social media and messaging templates.
- Add Pure Glow Assurance messaging to your website, email marketing, or in-store signage.
Why It Matters
Consumers are looking for signals they can trust before they buy. Letting them know the brands on your shelves meet an industry-wide safety and quality standard is a simple, ongoing way to build that trust – no extra product or process required on your end.
Call to Action
[Get My Brands List] [Download Retailer Social Templates]
Technical Response Platform
NCA’s Technical Response Committee is your go-to-resource for addressing your questions on candle manufacturing, labeling, sales, safe use, and more.
PR & Company News Platform
Do you have expertise on a candle subject or an exciting company development you want to share? Get in touch with NCA’s public relations team and let us help you share the news.